Our story

Choosing well rather than buying a lot

King Watch selects watches and jewellery from partner workshops and offers them here at a price that stays affordable. Nothing more, nothing less.

Men's watch with leather strap, King Watch

What we look for

Pieces that stand up to use rather than to a season. Stainless steel that does not tarnish or discolour the skin, legible dials, clasps that close with one hand, finishes you can look at closely without being disappointed.

We set aside anything that does not pass this test, even when the price is tempting.

Our approach to price

We have no high-street shop and no shop window to light. What others put into rent, we do not put into the price tag.

We do not claim to sell fine jewellery. We sell well-made pieces, chosen with care, at a fair price.

Fine stainless steel chain necklace, steel or gold-tone finish, King Watch

14 days to change your mind

No need to justify yourself

2-year guarantee

Legal guarantee of conformity

Tracked delivery

Number provided on dispatch

A real answer

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